{"id":146,"date":"2007-08-12T13:29:57","date_gmt":"2007-08-12T13:29:57","guid":{"rendered":"http:\/\/www.dgen.net\/blog\/index.php\/2007\/08\/12\/bbc-iplayer-strategic-errors\/"},"modified":"2007-08-12T13:29:57","modified_gmt":"2007-08-12T13:29:57","slug":"bbc-iplayer-strategic-errors","status":"publish","type":"post","link":"https:\/\/dgen.net\/0\/2007\/08\/12\/bbc-iplayer-strategic-errors\/","title":{"rendered":"BBC iPlayer &#8211; strategic errors"},"content":{"rendered":"<p>I&#8217;ve now had a chance to download, try and then, unfortunately un-install the BBC iPlayer.<\/p>\n<p>There&#8217;s already a lot of commentary about the use of Windows Media DRM so I won&#8217;t labour the cross-platform issues (anyway, the use of DRM is never actually about technology &#8211; if it worked, and if it was really easy, it still wouldn&#8217;t help)<\/p>\n<p>I think there are deeper strategic errors.<\/p>\n<p>One significant issue is that while the BBC used to lead (and sometimes <a href=\"http:\/\/catalogue.bbc.co.uk\/catalogue\/infax\/about\">still<\/a> <a href=\"http:\/\/www.bbc.co.uk\/opensource\/projects\/dirac\/\">leads<\/a>), the world has moved on amazingly quickly &#8211; leaving the iPlayer standing in a very lonely and strange place.<\/p>\n<p>The worlds of broadcast, community and accessibility no longer really have boundaries. We already have an age where TV is built around community (e.g. <a href=\"http:\/\/www.youtube.com\">YouTube<\/a>, etc) and is instantly international (e.g. <a href=\"http:\/\/www.joostv.com\">Joost<\/a>, etc).<\/p>\n<p>In the UK it&#8217;s already stupidly easy to do time-shifting with PVRs (e.g. <a href=\"http:\/\/www.mythtv.org\/\">MythTV<\/a> and any \u00a330 USB DTV stick) and on the other side of the pond, some crazy startups are being <a href=\"http:\/\/www.watchmojo.com\/web\/blog\/?p=1959 \">valued at $1bn<\/a> before they even have a name, let alone a website.<\/p>\n<p>iPlayer focuses on\u00a0 something that&#8217;s trivial to do with existing tech, and that tech doesn&#8217;t try to &#8220;constrain&#8221; the content and has better video quality.<br \/>\niPlayer doesn&#8217;t feel enabling.\u00a0 It doesn&#8217;t connect me with anyone, it doesn&#8217;t even show signs of linking back into the BBC site\/rest of the internet.\u00a0 It doesn&#8217;t feel interesting as a website, as a &#8220;channel&#8221; or an &#8220;aggregator&#8221;. It feels like some of the prototypes <a href=\"https:\/\/dgen.net\/biog\/tornado.htm\">we<\/a> built in 2000, which might have been interesting at the time, but not now.<\/p>\n<p>What might be better? A player we could embed in our own sites (geo-restriction is still possible, time-expiry is still possible, branding is still possible). Probably Flash for now. Then <a href=\"http:\/\/www.bbc.co.uk\/opensource\/projects\/dirac\/\">Dirac<\/a>.\u00a0 Then see what people build. It wouldn&#8217;t be hard.<\/p>\n<p>I shudder to think that if the \u00a3 that must have gone into iPlayer had gone into Dirac, where might we be&#8230;?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve now had a chance to download, try and then, unfortunately un-install the BBC iPlayer. There&#8217;s already a lot of commentary about the use of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfJFK3-2m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"wp:attachment":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}