{"id":8403,"date":"2026-07-23T11:07:02","date_gmt":"2026-07-23T11:07:02","guid":{"rendered":"https:\/\/dgen.net\/0\/?p=8403"},"modified":"2026-07-23T11:07:05","modified_gmt":"2026-07-23T11:07:05","slug":"are-we-just-drawing-epicycles","status":"publish","type":"post","link":"https:\/\/dgen.net\/0\/2026\/07\/23\/are-we-just-drawing-epicycles\/","title":{"rendered":"Are we just drawing epicycles?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Measuring the rate of change of impact rather than planetary proxies<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-1024x576.jpg\" alt=\"\" class=\"wp-image-8404\" srcset=\"https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-1024x576.jpg 1024w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-300x169.jpg 300w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-768x432.jpg 768w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-1536x864.jpg 1536w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-2048x1152.jpg 2048w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-830x467.jpg 830w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-230x129.jpg 230w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-350x197.jpg 350w, https:\/\/dgen.net\/0\/wp-content\/uploads\/2026\/07\/epicycles-480x270.jpg 480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">(Some of you may know that my background is in astrophysics)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For fifteen centuries, astronomers knew something was wrong: the planets sped up, slowed down, and even appeared to go backwards. The maths of the era kept failing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fix? Add more circles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Epicycles<\/em> were small circular orbits layered on top of the main ones, to patch the gap between theory and what the sky actually did. When they didn\u2019t work, astronomers added more epicycles on top of epicycles. By the time <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nicolaus_Copernicus\" rel=\"noreferrer noopener\" target=\"_blank\">Copernicus<\/a> looked at it properly, the model had become a very sophisticated mechanism for being very precisely wrong. It produced numbers which looked like answers, but they weren\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1604, after 40 failed attempts, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Johannes_Kepler\" rel=\"noreferrer noopener\" target=\"_blank\">Kepler<\/a> solved it by abandoning the assumption that orbits had to be circular at all. The answer was the ellipse. The fact you\u2019re reading this is based on our understanding that planets orbit the sun in elliptical orbits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are doing exactly this with carbon accounting, and we\u2019ve been doing it for years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most carbon accounting is built on spend data: take a financial figure from an invoice (e.g. what a company paid for electricity, goods or services), multiply it by an emission factor from an economy-wide table, or another abstracted model, and generate a number in tonnes of CO2e that looks like a measurement. However, it\u2019s not really a measure, it\u2019s a financial proxy in a costume, with a \u2018choose your own adventure\u2019 rulebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NB: this isn\u2019t a criticism of the standards bodies. They are explicit that spend-based data is the entry point, not the destination (both the GHG Protocol and PCAF codify data quality hierarchies for exactly this reason). The problem is what happens in practice: the market often settles at the bottom of the hierarchy (as a compliance checkbox), and the financial sector treats the resulting numbers with a credibility they were never designed to carry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emission factors are national averages, often aggregated across entire sectors, sometimes years out of date, and blind to what was actually bought, when, from whom, made of what, using which energy mix. Two companies buying identical goods from the same supplier at different negotiated prices will report different emissions. Negotiate well and report lower emissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This yields an abstracted accounting process with a green label on it, rather than physics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The intersection between the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Real_economy\" rel=\"noreferrer noopener\" target=\"_blank\">real economy<\/a> and the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Financial_economics\" rel=\"noreferrer noopener\" target=\"_blank\">financial economy<\/a> is part of the challenge: we rarely create exchange rates between them. What is deemed \u2018good enough\u2019 for some are epicycles for others. MIT have <a href=\"https:\/\/mitsloan.mit.edu\/sustainability-initiative\/aggregate-confusion-project\" rel=\"noreferrer noopener\" target=\"_blank\">carried out some excellent research<\/a> showing, for example, the spreads on ESG score across the market for the <em>same businesses<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having spent 20+ years in carbon reporting, including aggregating over <a href=\"https:\/\/discover.icebreakerone.org\/\" rel=\"noreferrer noopener\" target=\"_blank\">40,000 carbon calculation methodologies<\/a>, even when everyone is \u201cusing the GHG Protocol\u201d, footprinting can deliver materially different values (double, half) depending on methodology choices. For regulators, that\u2019s confusing, for banks, insurers and pension funds, it introduces risk: they need assurable, comparable data to allocate capital, and if they don\u2019t have it at scale, sustainable finance will always be its own category, not core businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And so the epicycles begin<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spend-based estimates too crude?&nbsp;\u2026 add supplier-specific emission factors.&nbsp;<br>Suppliers don\u2019t have them?&nbsp;\u2026 add industry-average adjustments.&nbsp;<br>Reporting boundaries don\u2019t match?&nbsp;\u2026 add scope allocation rules.&nbsp;<br>Outputs not comparable?&nbsp;\u2026 add assurance frameworks.&nbsp;<br>Frameworks can\u2019t assure what isn\u2019t measured?\u2026 add materiality thresholds.<br>Confused and finding all this too complex?&nbsp;\u2026 let\u2019s get AI to solve it for us.&nbsp;<br>GOTO start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each layer of correction is a response to the inadequacy of the layer beneath it and none fix the underlying problem. Instead they make the system more elaborate, more expensive and more \u2018defensible\u2019 (compliance-led rather than value-driven), while preserving and compounding errors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU\u2019s proposal to use eInvoicing data for SME sustainability reporting could be seen as the latest epicycle. While it is a<strong> genuine attempt to reduce burden<\/strong>, and will produce more granular numbers, it\u2019s still a financial signal being used as a proxy for a physical one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u201cCO2e per unit\u201d figure on an invoice line is only as good as the supplier\u2019s own calculation, which is almost certainly itself spend-based or, at best, aligned with a standard but not harmonised in its actual implementation. Estimates referencing estimates, each with compounding error, processed through enough steps that the original uncertainty becomes invisible. The latest GHG process added provenance, to much aplomb, and while provenance is essential (and should have been mandated from the outset), without sorting out the source, it\u2019s another epicycle that avoids addressing market incentives. Making numbers look more specific doesn\u2019t make them more true.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read the meter<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kepler\u2019s insight wasn\u2019t that the geocentric model needed better maths, it was that the geocentric model of the universe was the problem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The equivalent insight in carbon accounting is quite simple: if you want to know how much energy a business has consumed, and at what carbon intensity, measure it, and read the meter. We can apply the actual grid carbon intensity at the time and place of consumption: the result should be as close to a physically grounded, continuously updated and independently verifiable figure as we can get. This can happen at scale for both electricity and gas, and when we create the right rules, can extend to water, transport and other resources that are harder to measure. Remember, though, we are <a href=\"https:\/\/www.ugotrade.com\/2008\/11\/02\/tim-oreilly-instrumenting-the-world\/\" rel=\"noreferrer noopener\" target=\"_blank\">instrumenting the world<\/a> (there are more sensors connected to the internet than there are people).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is what the Perseus project (<a href=\"https:\/\/ib1.org\/perseus\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/ib1.org\/perseus<\/a>) is doing: half-hourly smart meter data, transmitted through the national smart meter programme, matched to grid carbon intensity at the time and location of use, and delivered through a permissioned, provenance-stamped data flow with a complete audit trail from meter to calculation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s as close to the real physics-based data as we can get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why this matters<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banks need to underwrite green lending and sustainable finance, pension funds need to report financed emissions, insurers need to model transition risk, treasury needs to model our sustainable future economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of these can be built on proxies without inheriting all the errors, the incomparability and legal risk that comes with them. As was once described to me by a very senior consultant in the sector, \u201ca defensible financial decision needs more than a random number generator\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The UK sustainable finance market should be around \u00a340 billion, in terms of high-value, auditable outcomes I\u2019d estimate today it\u2019s more likely \u00a31 billion. The end-game should be that sustainable finance calculations are baked into all relevant economic flows, as part of the core of loan books, not a category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The gap is a failure in connected data flows, and a failure to link these to market incentives, and a failure to make it trivially easy for people to connect their own needs with measurable impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So what?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ptolemy\" rel=\"noreferrer noopener\" target=\"_blank\">Ptolemy\u2019s<\/a> model survived fifteen centuries: it was internally consistent and it had the authority of tradition. It did give predictions people could act on (even if they were systematically wrong) and changing it meant abandoning assumptions so fundamental that most people didn\u2019t recognise them as an assumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spend-based carbon accounting has the same properties: it is embedded in reporting frameworks, audit standards and corporate processes. It has the authority of standards bodies and decades of practice. The assumptions this rests on (that financial flows are an adequate proxy for physical ones) is so foundational it\u2019s rarely examined. It wasn\u2019t \u2018wrong\u2019 to say \u201cwe need something to act upon\u201d or \u201cdon\u2019t let the perfect be the enemy of the good\u201d but I argue that we\u2019re past that point now: \u201c<a href=\"https:\/\/agentgav.medium.com\/dont-let-the-mediocre-be-the-enemy-of-the-good-c9fa71815b69\" rel=\"noreferrer noopener\" target=\"_blank\">we should not let the mediocre be the enemy of the good<\/a>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perseus is the ellipse: not because it\u2019s simpler (it demands real data flows, real permissioning, real provenance infrastructure) but because it starts from what\u2019s actually measured: emissions are physical phenomena and physical phenomena can be measured. A measurement is worth more than any number of corrections applied to a proxy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t need more epicycles: we need to read the meter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can join IB1 as an individual (for free) or as a commercial member: <a href=\"https:\/\/ib1.org\/join\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/ib1.org\/join<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like to share this on<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn, <a href=\"https:\/\/www.linkedin.com\/posts\/gavinstarks_are-we-just-drawing-epicycles-activity-7483184860761755648-ecKQ\" target=\"_blank\" rel=\"noreferrer noopener\">please repost this<\/a>. <\/li>\n\n\n\n<li>Medium, <a href=\"https:\/\/agentgav.medium.com\/are-we-just-drawing-epicycles-9829717421b8\">please share this<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Measuring the rate of change of impact rather than planetary proxies For fifteen centuries, astronomers knew something was wrong: the planets sped up, slowed down, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,16,29,43],"tags":[],"class_list":["post-8403","post","type-post","status-publish","format-standard","hentry","category-astronomy","category-climate","category-data","category-finance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfJFK3-2bx","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts\/8403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/comments?post=8403"}],"version-history":[{"count":1,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts\/8403\/revisions"}],"predecessor-version":[{"id":8405,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/posts\/8403\/revisions\/8405"}],"wp:attachment":[{"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/media?parent=8403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/categories?post=8403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dgen.net\/0\/wp-json\/wp\/v2\/tags?post=8403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}