via https://donellameadows.org/archives/dancing-with-systems/
“8. Pay attention to what is important, not just what is quantifiable.
Our culture, obsessed with numbers, has given us the idea that what we can measure is more important than what we can’t measure. You can look around and make up your own mind about whether quantity or quality is the outstanding characteristic of the world in which you live.
If something is ugly, say so. If it is tacky, inappropriate, out of proportion, unsustainable, morally degrading, ecologically impoverishing, or humanly demeaning, don’t let it pass. Don’t be stopped by the “if you can’t define it and measure it, I don’t have to pay attention to it” ploy. No one can precisely define or measure justice, democracy, security, freedom, truth, or love. No one can precisely define or measure any value. But if no one speaks up for them, if systems aren’t designed to produce them, if we don’t speak about them and point toward their presence or absence, they will cease to exist.”
